To be a successful entrepreneur in order to helps the goverment plan to achieve 30% indigenous/ Malay Entrepreneur 

Producing and marketing the higher quality product that gives good impact to the health and wellness of the consumer

To develop the good character of human capital.

 To open the business opportunity towards the indigenous in involving in entrepreneurship 

To helps the goverment in developing the brilliant apprentice

To produce our own brand of Halalan toiyyibah products for Malaysia citizen